Ways to Scale Your Business and Make More Money

Ways to Scale Your Business and Make More Money

There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming.

We desire more money so that we can run ads or pay for employees or expand our operations, and everything else in between. Yes, having more money would be great but it’s wasted if you don’t know how to spend or properly invest that money on marketing or growing your business.

The truth? It’s often hard to find time to do anything when you’re enthralled in the perils of building or scaling a business to any degree. Not only do you need to effectively bootstrap your growth by wearing many hats, you also need to constantly work to increase your skill set while struggling to wrangle sales, dealing with customer service and tending to other tedious issues that tend to take up a large chunk of time.

If there never seems to be enough hours in your day, join the club. If you’re not properly managing your time with an effective time management system, or you’re immersed in one bad habit after another that seems to be eating away at all the precious moments you do have, then the problems compound on themselves.

Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream. They need to be smarter goals and there needs to be powerful reasons behind why those goals absolutely must be achieved.

By creating a plan, taking action and staying persistent no matter what, you can leverage the following strategies and methods to scale your business. It’s not easy. No one ever said it would be. But it is well worth it.

1. Leverage legitimate SEO techniques.

SEO seems complex and confusing, but it really boils down to a few fundamental principles. Those principles are the bedrock for over 200+ rules that go into Google’s current search algorithms. Learn SEO the right way, leveraging the proper techniques, while adhering to Google’s many rules, and you’ll succeed. Your visibility will eventually grow, resulting in a natural increase in leads and sales.

Related: 6 Advanced Techniques for Link-Building as a Future SEO Strategy

2. Create and share content on a blog.

Starting a blog is simple and straightforward. What isn’t simple and straightforward is actually posting useful and unique content that adds a tremendous amount of value, and doing that consistently. However, blogging is one of the best ways that you can build authority and create an organic audience over time. By becoming an authority, you’ll end up attracting customers rather than chasing after them.


3. Answer questions on Quora.

Quora offers up a great opportunity for online marketers to connect with a massive audience by answering questions and engaging with like-minded individuals from around the world. Use Quora to spread value and further establish yourself as an authority, effectively helping you to scale your business by boosting your visibility through the platform’s massive footprint.

4. Connect with influencers.

I’ve long been fascinated with the concept of influencers, gravitating towards them to uncover the secrets behind how they’ve built such massive audiences. It’s not easy to become an influencer, but if you have a small budget, one near-instantaneous way you can scale your business is to get influencers on board to champion your products or services. This is a quick way to get out in front of a very large audience. But not the cheapest way.

5. Run a contest or giveaway.

Contests and giveaways offer another quick way to market. The word free is very enticing, and people will naturally want to sign up for anything that involves a potential windfall prize. Your giveaway needs to be worth it if you’re going to collect that all-important contact information. However, be sure to pay homage to local laws and regulations when running any kind of contest. FTC regulations run fierce in this arena.

6. Post content on Medium.com

Medium is by far one of my favorite sites for content marketing. This authority site offers up the ability for anyone to post useful content to market anything online. However, don’t use this to spam. Instead, create useful discussions and tutorials that will further enforce anchor-content on your website. The goal is to market your site the right way and not by spamming links through thin content

7. Setup a social media content channel.

Social media offers one of the most abundant opportunities for scaling any business, no matter what type of business you’ve started. It also offers an avenue to tap into the world’s connected population, quickly and effectively. Clearly, achieving a massive following is no simple feat, but that shouldn’t deter you from establishing a content channel where you can spread value throughout social media to raise the awareness and visibility of your offers.

8. Build in-depth YouTube tutorials.

Deep-dive into the world of video with YouTube tutorials. Creating a popular YouTube channel isn’t easy, but it is well worth it. To do it, you have to provide in-depth tutorials, helping people to really understand a niche or solve a problem. Whatever it is that you do, help to educate the world on how best to do it. In turn, you’ll become an authority and an industry leader, ultimately leading to greater exposure and eventually, more sales.

9. Create a lead magnet and sales funnel.

Ask any smart online marketer about how they scale out a business, and they’ll tell you the same thing: build an effective sales funnel. Draw them in with a value-laced lead magnet and drop them into a funnel where you can sell them on autopilot. The right sales funnel, split-tested to oblivion, with a clear understanding of your cost-per acquisition, can be scaled infinitely. Not only will you grow your business by leaps and bounds, but you’ll make tremendous amounts of money no matter what business you’re in.


10. Deliver real value through email marketing.

Email marketing is the most powerful driver of sales for leading online marketers and businesses the world over. This isn’t just about your email drip-campaigns that go out automatically; this is about truly reaching out and connecting with your subscribers. It’s that connection to you that will help sell whatever it is that you’re selling on auto-pilot. However, it has to be done the right way. Not by spamming but by genuinely sharing and trying to help others.

11. Hire commission-based sales reps.

Most businesses can’t afford to keep a large staff of sales people on board. Instead, they turn to commission-based sales reps to help provide a stepping stone to the next level in their business. However, those sales reps need to be effectively trained; they can’t simply be hired and forgotten about. Take the time to create training videos and helpful guides to walk them through your entire system and business, and use it to quickly scale things out when you need to bring on more members of the team.

12. Advertise with AdWords or Facebook.

Conversion-pixel tracking is a great way to grow your business online by targeting the right audience. You can do this with a Facebook conversion pixel, while also tracking any event such as shopping cart abandonments or products that were added to a wish list but not purchased and so on. You can then directly target these individuals with ads, enticing them to come back. Similarly, on Google’s AdWords platform, you can use re-targeting through contextual or search-related ads as well.


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Reasons Why Lazy People Are Actually Really Smart and use Smart products

Reasons Why Lazy People Are Actually Really Smart and use Smart products

You call them lazy? It’s high time for you to see them as the smartest one in your clique. Lazy people may not be the first one to make the move when in need, but they sure do find ways. where they can get things done with minimum efforts.

They can and do get things done with minimum efforts.

1. They find the easiest, most convenient and brilliant ways to do things

. They have an easy alternative for everything that they’re supposed to do

3. Their definition, of being moderately active, may be different from everyone else

4. Their business ideas can be worth applauding

5. They will have access to smartest applications, tools, products, technologies, ideas to do things at the last minute and never be late

6. When it comes to being creative, you’ll be surprised to see the functionality of things you never thought of

7. They can handle things to the extreme levels until it is terribly necessary — Holding the pee, waiting for someone to turn on the fan, lying hungry for hours, watching a boring channel etc……

8. Multitasking is something they are really good at

9. They are likely to remember all the shortcuts by heart

10. They are extremely good at reviving with their quick power naps

11. They are extremely sharp because they pick new ways to learn things

If you could relate with this, Share 🙂 

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Why buy the Gplug ? Turn on your fan at 4am Just by tapping on your phone!

Why buy the Gplug ? Turn on your fan at 4am Just by tapping on your phone!

Even the most retro home can be given a high tech makeover these days – thanks to Wi-Fi, smartphones and the Internet of Things. Take the humble wall socket. Or rather the bulbous lump at the end of the cable that you plug into it, yes the plug. It’s going high tech too.

The Wi-Fi enabled, internet connected Gplug enables you to do that seemingly impossible thing – switch something on of off without you physically having to wander over the wall socket its plugged into and flick the switch. Now you can switch it on or off from anywhere – whether that’s at home, at work, on holiday or somewhere in between – The Grayhats Gplug

Such is the popularity of smart plugs – and smart homes, of course – that all kinds of big brands are getting in on the act. You’ll know people like Belkin and TP-Link from their Wi-Fi routers, of course, but then there are companies such as British Gas and Panasonic that are having a crack at smart plugs too, but grayhats is here to serve you with a better that wont burn a hole in your pocket.

Rounded up here are five of the best – all will work wirelessly with your smartphone or tablet. Enabling you to turn the super-computer in your pocket into a virtual switch. Oh, but there’s so much more to them than that.


The best reason to buy a Gplug is that you can embed it into the rest of your smart home setup. For one thing you can set up ‘zones’ that enabled you to smartly control devices in a particular location in your home (your living room or kitchen, say) and then activate them at will.

The other is that you can set scenes – automatically switching on lights and other appliances when it gets dark, for example. You can also use geofenced triggers to automatically switch items on and off as you get closer to, or further away, from home.

Imagine coming home to a warm house, with music from the radio filling the air, lights from table lamps and fairy lights twinkling. Now we’re talking right? The smart home and your smartphone can do that. And smart plugs have an important role to play.


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What Is Home Automation and How Does it Work?

What Is Home Automation and How Does it Work?

Home automation gives you access to control devices in your home from a mobile device anywhere in the world. The term may be used for isolated programmable devices, like thermostats and sprinkler systems, but home automation more accurately describes homes in which nearly everything — lights, appliances, electrical outlets, heating and cooling systems — are hooked up to a remotely controllable network. From a home security perspective, this also includes your alarm system, and all of the doors, windows, locks, smoke detectors, surveillance cameras and any other sensors that are linked to it.

Grayhats Home Automation Developments – Gplug

Until fairly recently, automated central control of building-wide systems was found only in larger commercial buildings and expensive homes. Typically involving only lighting, heating and cooling systems, building automation rarely provided more than basic control, monitoring and scheduling functions and was accessible only from specific control points within the building itself.

Grayhats Home automation is a step toward what is referred to as the “Internet of Things,” in which everything has an assigned IP address, and can be monitored and accessed remotely. #GPLUG

The first and most obvious beneficiaries of this approach are “smart” devices and appliances that can be connected to a local area network, via Ethernet or Wi-Fi. However, electrical systems and even individual points, like light switches and electrical outlets, were also integrated into home automation networks, and businesses have even explored the potential of IP-based inventory tracking. Although the day is still far off when you’ll be able to use your mobile browser to track down a lost sock, and much more with the Grayhats Gplug.



Grayhats Automation – Simple and dose what it says!

Automation is, unsurprisingly, one of the two main characteristics of home automation. Automation refers to the ability to program and schedule events for the devices on the network- Gplug. The programming may include time-related commands, such as having your lights turn on or off at specific times each day. It can also include non-scheduled events, such as turning on all the lights in your home when your security system alarm is triggered.

Once you start to understand the possibilities of home automation scheduling, you can come up with any number of useful and creative solutions to make your life better. And then the Gplug came in to make your life more smart and efficient.

Is that west-facing window letting in too much light? Plug your motorized blinds into a “smart” outlet and program it to close at noon each day. Do you have someone come by at the same time each day to walk the dog? Program your home automation system to unlock the front door for them, and lock it up again when they’re done.

Remote Control

The other main characteristic of cutting-edge home automation is remote monitoring and access. While a limited amount of one-way remote monitoring has been possible for some time, it’s only since the rise in smartphones and tablets that we’ve had the ability to truly connect to our home networks while we’re away. With the right home automation system, you can use any Internet-connected device to view and control the system itself and any attached devices.

Grayhats app can provide a wealth of information about your home, from the status of the current moment to a detailed history of what has happened up to now. You can check your security system’s status, whether the lights are on, whether the doors are locked, what the current temperature of your home is and much more. With cameras as part of your home automation system, you can even pull up real-time video feeds and literally see what’s going on in your home while you’re away.

Stay Tuned for the Gplug 

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What is Machine Learning – and Why is it Important?

What is Machine Learning – and Why is it Important?

Lately, it seems that every time you open your browser or casually scroll through a news feed, someone is writing about machine learning and its impact on both humans and the advancement of artificial intelligence. Machine learning has been highlighted in articles covering everything from Virtual Assistant solutions to self-driving cars and robots that can perform the same tasks as humans. A number of large companies are defining machine learning as ‘the future’ – but what does that really mean?

What is Machine Learning?

Machine learning is nothing new. The history, in fact, dates back over sixty years to when Alan Turing created the ‘Turing test’ to determine whether a computer had real intelligence. It can be argued, however, that the past 25-30 years have seen the biggest leaps and bounds in terms of advances in speech technology. But I’m getting ahead of myself here.

Think of machine learning like this. As a human, and as a user of technology, you complete certain tasks that require you to make a decision or classify something. For instance, when you read your inbox in the morning, you decide to mark that ‘Win a Free Cruise if You Click Here’ email as spam. How would a computer know to do the same thing? Machine learning is comprised of algorithms that teach computers to perform tasks that human beings do naturally on a daily basis.

The first attempts at artificial intelligence involved teaching a computer by writing a rule. If we wanted to teach a computer to make recommendations based on the weather, then we might write a rule that said: IF the weather is cloudy AND the chance of rainfall is greater than 50%, THEN suggest taking an umbrella. The problem with this approach used in traditional expert systems, however, is that we don’t know how much confidence to place on the rule. Is it right 50% of the time? More? Less?

For this reason, machine learning has evolved to mimic the pattern-matching that human brains perform. Today, machine learning algorithms teach computers to recognize features of an object. In these models, for example, a computer is shown an apple and told that it is an apple. The computer then uses that information to classify the various characteristics of an apple, building upon new information each time. At first, a computer might classify an apple as round, and build a model that states that if something is round, it’s an apple. Then later, when an orange is introduced, the computer learns that if something is round AND red, it’s an apple. Then a tomato is introduced, and so on and so forth. The computer must continually modify its model based on new information and assign a predictive value to each model, indicating the degree of confidence that an object is one thing over another. For example, yellow is a more predictive value for a banana than red is for an apple.

So Why is Everyone Talking about Machine Learning?

These basic algorithms for teaching a machine to complete tasks and classify like a human date back several decades. The difference between now and when the models were first invented is that the more information is fed into the algorithms, the more accurate they become. The past few decades have seen massive scalability of data and information, allowing for much more accurate predictions than were ever possible in the long history of machine learning.

New techniques in the field of machine learning – that mostly involve combining pieces that already existed in the past – have enabled an extraordinary research effort in Deep Neural Networks (DNN). This has not been the result of a major breakthrough, but rather of much faster computers and thousands of researchers contributing incremental improvements. This has enabled researchers to expand what’s possible in machine learning, to the point that machines are outperforming humans for difficult but narrowly defined tasks such as recognizing faces or playing the game of Go.

Why is this Important?

Machine learning has several very practical applications that drive the kind of real business results – such as time and money savings – that have the potential to dramatically impact the future of your organization. At Interactions in particular, we see tremendous impact occurring within the customer care industry, whereby machine learning is allowing people to get things done more quickly and efficiently. Through Virtual Assistant solutions, machine learning automates tasks that would otherwise need to be performed by a live agent – such as changing a password or checking an account balance. This frees up valuable agent time that can be used to focus on the kind of customer care that humans perform best: high touch, complicated decision-making that is not as easily handled by a machine. At Interactions, we further improve the process by eliminating the decision of whether a request should be sent to a human or a machine: unique Adaptive Understanding technology, the machine learns to be aware of its limitations, and bail out to humans when it has a low confidence in providing the correct solution.

Machine learning has made dramatic improvements in the past few years, but we are still very far from reaching human performance. Many times, the machine needs the assistance of human to complete its task. At Interactions, we have deployed Virtual Assistant solutions that seamlessly blend artificial with true human intelligence to deliver the highest level of accuracy and understanding.

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What is a Hackathon? How can it help you ?

What is a Hackathon? How can it help you ?

Got a weekend to spare? You could build your career & tech skills, make something new and maybe even change the world by joining a hackathon

What is a Hackathon?

A hackathon or jam is an event where people get together to solve a challenge and create something in a very short time.

They are normally filled with coders and people who work, study or take an interest in computer technology, but hackers can come from lots of different areas and also include graphic designers, scientists, project managers, engineers and students.

Hackers work, eat and roll out their sleeping bags together in teams to develop a project, usually over 24 or 48 hours. Your task might be to create a mobile app, a game, a toy, a simulator, or a way of sharing data to help people. They are fast-paced, creative and a great way to learn.

Why do People Take Part in Hackathons?

The idea is to cram as many brains together in a small space over a day or two and see what all that combined brainpower can achieve.

Remember, the word ‘hacking’ doesn’t just mean cyber crime; it can also be about using programming to explore new ideas.

Big companies love hackathons because they are a fast and easy way to get different people working together who might not otherwise have time to share ideas. They’re also a great way to discover new talent.

NASA holds one of the largest global hackathons – the Space Apps challenge, which brings people together from all over the world to develop news ways of sharing data on earth and in space.

At the end of the day, hackathons are there to create real things and solve real problems. Some are commercial, some are for fun and many are about not-for-profit causes, so it can be a good way to find out how your technical skills could be used to improve people’s lives.



What Can I Learn from a Hackathon?

You’ll learn teamwork, communication and working to (very) tight deadlines. You should also get a chance to pick up different tech and coding skills from a range of experts.

There will often be people from different companies there so you could pick up some useful contacts to gain more work experience or even a job in future.

What are the Benefits of Taking Part in a Hackathon?

There will usually be prizes for the best ideas or the chance to get funding to develop them further and you’ll be given all the free food, tea and fizzy drinks you can handle.

You might also get some free goodies as a thank you for giving up your time.

How Much does a Hackathon Cost?

Most  are free to take part in and you can check these details when you sign up. If you just want to come and watch the action, you might sometimes be asked to pay.

Do I Need Tech Skills to Join a Hackathon?

Not always. Different hackathons look for different skills, including creative, writing and project management. When an event is posted, take a look at the brief to see who they’re looking for. You can always email the organisers to check if you can take part first too.

Taking part in a hackathon can be great, whatever career you want to go into. We’ve discovered hackathons on tourism, food, art, healthcare, energy and more so don’t be afraid to try one out!

Where Can I Find a Hackathon?

Follow Grayhats on Facebook for regular updates on hackathons.


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